Margin Master
True Value Store Assessment: Taxonomy × Awareness Opportunity Model (Engine)
Shipped in Margin Master 2026.1009.37496 · October 10, 2026
Introduces an advanced pricing model for True Value stores that analyzes items by Do it Best product taxonomy (department → category → subcategory → product group) and customer awareness groups (A/B/C/D/E) to generate 6-8 strategic pricing opportunities. This engine calculates the optimal balance between price changes and gross profit margin, providing stores with clear pricing paths tailored to product categories and customer price sensitivity.
What changed
The system now creates personalized pricing strategies by analyzing your products in detailed categories and considering how price-sensitive your customers are for each type of item, ensuring you don't raise prices on items where customers shop around while capturing margin on items where you can.
You'll now see multiple pricing strategy options ranging from minimal changes to maximum margin improvement, each showing exactly how many price changes it requires and how much additional profit it would generate annually.
The system now protects you from raising prices on items where customers comparison shop while allowing larger increases on commodity items where customers are less price-aware.
Pricing strategies stay focused on meaningful decisions, automatically combining small product groups into their parent categories to avoid cluttering your strategy with trivial changes.
Each pricing option's projected results are guaranteed accurate—the system verifies that the strategy steps would actually produce the claimed number of price changes and margin improvement when applied to your items.